Asian Alchemy


Based in Taipei, a drinks industry specialist in Asia offering business solutions.

As the fastest growing drinks market in the world, Asia is a major opportunity for brand & company development.

Asian Alchemy offers professional backgrounds – experience – cultural understanding – people networks – speed, flexibility.

Senior Partner


Simon Murphy has had a wealth of experience living & working in Asia since the 1980’s.

Originally with Jardine, Matheson & Co, Simon headed up Moet-Hennessy & Diageo companies in emerging markets, before grass-rooting independent drinks operations in Asia.

As a link between East & West, Simon works with associates on drinks projects across the region. Simon has a real understanding of how to build successful partnerships in challenging environments.

Associates in Asia


Asian Alchemy has a network of associates:

China | Hong Kong | Taiwan | Japan | South Korea | Thailand | Indochina

All associates have blue-chip drinks industry backgrounds & are well connected at a senior level. Associates have extensive people networks & a deep understanding of their local markets.

Asia is not homogeneous. Markets are different culturally & structurally, requiring a country-sensitive business approach. Asian Alchemy recognises the importance of adapting a solution to local conditions.

Commercial Solutions


Asian Alchemy is there to work alongside its partners to support & build a successful business in Asia.

Asian Alchemy can provide both long & short term solutions to meet commercial needs.

We are flexible in our approach & will tailor our resources to meet a specific brief.

Market expertise


Market entry strategy. Route-to-market.

Identification & selection of distribution partners.

Creation of market & brand plans, trademarking.

Financial analysis & planning.

Advice on local culture, customs, negotiations, people management.

Sourcing of single malt whisky from Japan and Taiwan

How we work


Asian Alchemy is not a standard management consultancy. Expertise is built around a few individuals with experience who are adaptable & fast-moving. We will provide effective commercial solutions on a case-by-case basis.  We seek productive, enjoyable partnerships

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