Asian Alchemy

An Asian drinks industry specialist based in Taipei

As the fastest-growing drinks market in the world, Asia is a major opportunity for brand & company development.

Asian Alchemy offers experience – cultural understanding –
people networks – speed & flexibility

Senior Director

Simon Murphy has had a wealth of experience living & working in Asia.

Originally with Jardine, Matheson & Co, Simon headed up Moet-Hennessy & Diageo companies in emerging markets, before grass-rooting independent drinks operations in Asia.

As a link between East & West, Simon works with associates on
drinks projects focused on North Asia. Simon has a real understanding of how to build successful partnerships in these environments.

Associates in Asia

Asian Alchemy has a network of associates:

China/Hong Kong/Macau/Taiwan/Japan/South Korea

All associates have blue-chip drinks industry backgrounds & are well connected at a senior level. Associates have extensive people networks & a deep understanding of their local markets.

Asia is not homogeneous. Markets are different culturally & structurally, requiring a country-sensitive business approach. Asian Alchemy recognises the importance of adapting a solution to local conditions.

Commercial Solutions

Asian Alchemy is there to work alongside its partners to support & build a successful business in Asia.

Asian Alchemy can provide both people & business solutions to
meet commercial objectives.

We are flexible in our approach & will tailor our resources to meet a specific brief.


Market entry strategy/Route-to-market

Identification & selection of distribution partners

Market & Brand Planning/Trademark registrations

Financial analysis & planning

Advice on local culture, customs, negotiations, people management

Sourcing of Japanese & other Asian whisky

Japanese Whisky Sourcing

  • Asian Alchemy is a specialist in the sourcing of Japanese whisky
  • Bottles from Yamazaki, Hibiki, Hakushu, Chichibu & closed distilleries like Karuizawa
  • Casks of Japanese whisky from independent distilleries which are rarely for sale


[email protected]

[email protected]

Asian Alchemy is not a standard management consultancy. Expertise is built around a few individuals with experience who are adaptable & fast-moving. We will provide effective commercial solutions on a case-by-case basis.  We seek productive, enjoyable partnerships