An Asian drinks industry specialist based in Taipei
As the fastest-growing drinks market in the world, Asia is a major opportunity for brand & company development.
Asian Alchemy offers experience – cultural understanding –
people networks – speed & flexibility
Simon Murphy has had a wealth of experience living & working in Asia.
Originally with Jardine, Matheson & Co, Simon headed up Moet-Hennessy & Diageo companies in emerging markets, before grass-rooting independent drinks operations in Asia.
As a link between East & West, Simon works with associates on
drinks projects focused on North Asia. Simon has a real understanding of how to build successful partnerships in these environments.
Asian Alchemy has a network of associates:
China/Hong Kong/Macau/Taiwan/Japan/South Korea
All associates have blue-chip drinks industry backgrounds & are well connected at a senior level. Associates have extensive people networks & a deep understanding of their local markets.
Asia is not homogeneous. Markets are different culturally & structurally, requiring a country-sensitive business approach. Asian Alchemy recognises the importance of adapting a solution to local conditions.
Asian Alchemy is there to work alongside its partners to support & build a successful business in Asia.
Asian Alchemy can provide both people & business solutions to
meet commercial objectives.
We are flexible in our approach & will tailor our resources to meet a specific brief.
Market entry strategy/Route-to-market
Identification & selection of distribution partners
Market & Brand Planning/Trademark registrations
Financial analysis & planning
Advice on local culture, customs, negotiations, people management
Sourcing of Japanese & other Asian whisky
Asian Alchemy is not a standard management consultancy. Expertise is built around a few individuals with experience who are adaptable & fast-moving. We will provide effective commercial solutions on a case-by-case basis. We seek productive, enjoyable partnerships